select work
Selected projects in strategy, social, and creative direction.
Brand Strategy
Social Strategy
Creative Direction
Content production
An approach to brand storytelling centered on lifestyle, atmosphere, and the moments in between.
Led social strategy and creative development for Roué, translating the brand's identity into editorial concepts, photography, video, and social-first content. Planned and coordinated content production, from creative concepts and shoot preparation through asset delivery and publishing.
Role: Brand & Social Strategist, Creative Direction, Content Production
Period: 2025–2026
Creative production
Editorial direction
Cultural Storytelling
Photography
Writing
An editorial platform documenting the people, ideas, and creative work shaping culture in real time.
Developed and directed original editorial features combining visual storytelling, interviews, and written narratives. Led the creative development and production of selected shoots, coordinating collaborators, shaping the visual direction, and bringing each story from concept through publication.
Role: Founder, Editorial & Creative Director, Producer, Writer
Social Strategy
Content development
Brand Refresh
A creative refresh focused on strengthening the brand's visual presentation, content direction, and digital storytelling.
Developed social and creative direction to establish a more cohesive brand presence, aligning content concepts and visual communication with the experience the brand wanted to convey.
Role: Brand & Social Strategy, Creative Development
Concept development
Creative direction
Experiential marketing
event production
An independently conceived and produced listening experience bringing music, people, and atmosphere together.
Led the project from initial concept through execution, assembling and directing the production team, sourcing talent and staff, securing the venue, and overseeing budgets, logistics, and event operations. Developed the event's visual direction, décor, food and beverage experience, and marketing, while coordinating video production and securing a beverage partnership.
Role: Creator, Creative Director & Executive Producer
Period: August, 2024
Scope: Concept Development · Team Building & Direction · Budget Management · Talent & Vendor Sourcing · Venue & Logistics · Partnerships · Marketing · Event Experience
