Career
A look at the brands, projects, and experiences that have shaped my work across strategy, creative direction, content, and community.
Current Focus
I'm currently focused on helping emerging brands build visibility, community, and momentum through strategy, content, and creative partnerships.
Expierence
Roué
Dec 2025-Present
Brand Strategist, Creative Director, & Content Creator
Leading brand strategy, content, partnerships, and creative direction for an emerging wine brand while building community and brand visibility.
Cay Studios
Jun 2021-Present
Founder & Creative Director
Building a creative ecosystem that connects brands, creatives, and opportunities through media, partnerships, community, and strategic collaboration.
Go Social
JAN 2022-Dec 2023
Creative Strategist & Community Manager
Developed social media strategies, managed online communities, and produced content that strengthened brand presence and audience engagement across multiple clients.
Harlem's Fashion row
aug 2017-march 2018
Social Media Intern
Supported digital marketing initiatives by creating content, covering fashion events, and contributing to the organization's social media presence.
Education
Dec 2019
Old Dominion University
B.S. in Communication (Public Relations)
SKILLS
Brand StrategY
Creative DirectioN
Content Production
Photography
Community Building
Creator Partnerships
Social Strategy
Storytelling
SELETED PROJECTS
Chef's Kitchen & Cocktails
Role: Brand Refresh, Strategy, & Content Creation
Results: 900% increase in engagement, 7,000+ new followers in just six months—all driving a significant boost in foot traffic and sales.
Role: Creator, Producer & Host
Results: Built and launched an interview series featuring 13+ creatives, publishing original editorial content while growing an engaged audience of 74+ YouTube subscribers and counting.
Role: Marketing Strategist, Creative Director, Event Producer
Results: Led the campaign strategy and release event, generating $2K+ in ticket revenue, 61+ ticket sales, 21K+ streams within three months, and 22+ playlist placements alongside multiple press features.